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Tablet screen showing Netinera career website with three workers, a bird, and tree graphic alongside job search fields in German.Tablet and smartphone displaying Netinera careers webpage with headline 'Werde Teil des Teams' and images of three workers wearing safety gear.

Project

NETINERA Deutschland

Client

Die Botschaft

My Services

Product & Platform Strategy, Information Architecture, Interaction & UI Design, Design System Foundations, Design–Development Collaboration, Stakeholder Alignment

I designed and implemented a scalable career website for NETINERA Holding, consolidating job opportunities across multiple subsidiaries into a single, coherent platform. Working in close collaboration with the agency Die Botschaft, I was responsible for the end-to-end digital implementation. From proposal and roadmap to final handover to development.

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*My clients are empowered to evolve their websites on their own. Live websites may not reflect my original designs.

Context

The scope and structure of the career platform were initially undefined. Multiple subsidiaries, differing requirements and unclear content ownership required early alignment on information architecture, responsibilities and technical feasibility.

Flowchart depicting the recruitment journey for potential Netinera applicants, showing pathways through headquarters or subsidiaries with decision points about integration and application processes.

Approach

Together with the client and agency, I clarified goals, constraints and decision boundaries early on, including the fundamental question of whether a standalone career platform was required or an extension of the existing website would be sufficient. Based on this alignment and the organizational setup, I defined the need for a dedicated platform.

Four smartphone screens showing different pages of a German job recruitment app for Netinera with job search, company info, login, and application schedule.

Based on the aligned goals, I established the content concept and information architecture, defining the structural foundation for navigation, page logic and ownership across subsidiaries. Multiple interaction approaches were explored and assessed together with the agency before converging on a scalable direction, which I translated into a high-fidelity prototype.

In parallel, I defined a foundational component library and design system and worked closely with the development team to ensure technical feasibility and a structured handover in Figma. To support long-term effectiveness, I initiated the early integration of SEO considerations by helping align and onboard an external SEO partner during the design phase.

Grid of 25 dark gray user interface icons on a light gray background, including heart, magnifying glass, location pin, clock, toggle switches, star, smiley face, piggy bank, and others.
Grid of buttons with the text 'Zur Jobbörse' displayed in various styles including solid, outlined, and disabled.

Outcome

The result is a scalable career platform that consolidates job opportunities across Netinera’s subsidiaries into a single, coherent experience. The platform was designed to evolve over time, providing a stable structural foundation without requiring continuous redesign.

NETINERA website with headline about shaping future mobility, a photo of a yellow and green ODEG train by a river, company statistics, a map of Germany showing regional networks, and images illustrating family and work balance.

Takeaways

While structural and design decisions can be aligned efficiently, content creation often introduces the highest complexity in multi-organization projects. Establishing clear ownership and workflows early is essential for long-term efficiency.